SUMMARY
-Google said that its new “AI Overview” tool will soon include sponsored search results.
-The business added that it will provide marketers with further AI capabilities for producing visual ads.
-Google has declared that AI-summarized search results will be given priority when the search engine redesign is implemented.
As part of its ongoing rollout of AI tools for marketers, Google said on Tuesday that it will enable advertisers to use generative artificial intelligence to generate immersive images in their advertising.
At its annual conference Google Marketing Live on Tuesday, Google said that advertisers may benefit from what it is calling a visual brand profile in search “that gives richer results” for inquiries that include the name of a brand or shop. Brands may also include summaries and product trailers.
Google said last week that it will be prioritizing a feature dubbed “AI Overview” at the top of its search results page. This tool leverages AI to summarize information. The change may cause publishers and advertisers to be concerned since it may shift organic material and adverts lower down the page.
On Tuesday, Google said that advertising will appear under AI Overview and that they will be pertinent to the material and the inquiry. The posts will have a prominent “sponsored” designation. Virtual try-on possibilities are included in the advertisements; Google introduced this technology with a few stores last year.
“In a blog post, Google stated that a merchant only needs to supply a few high-quality images of their shoes taken from various perspectives. Our sophisticated artificial intelligence techniques will then be used to generate a 360-degree view of the shoes.”
Google does not disclose the number of sponsored spots it will show for each anticipated AI inquiry under AI Overview, nor how it will choose which to highlight. According to a Google representative, the business is “beginning with a small test in the U.S.”
After declining in 2022 and seeing a sluggish uptick the previous year, Alphabet has witnessed a comeback in Google’s ad revenue this year. The second quarter had a 15% increase in total sales, the highest growth since early 2022. When the study was released last month, executives stated that they had observed a rise in customer conversions from advertising customers utilizing generative AI techniques in its “Performance Max.”
The business announced that Google AI will produce extra visual possibilities and “context” for clients’ commercials in addition to providing them with additional picture editing capabilities. When a user searches for “short term storage” and clicks on an advertisement for a storage facility, for instance, Google AI is able to suggest packing supplies and the size of the storage unit while also linking to the storage company’s website.